Berlin: Two young German entrepreneurs presented what they described as a Europewide first on Tuesday: a newspaper tailored to readers’ individual wishes and delivered to their door before 8am.
Customers of the paper choose what topics they want to read about — be it sport, politics, fashion or any from a wide choice — and receive news only on their chosen subjects collected together and delivered like any other paper.
Articles are pulled together from major German papers such as Handelsblatt, Bild and Tagesspiegel, foreign titles such as the International Herald Tribune, as well as blogs and internet news sources.
The newspaper, called “niiu” will carry articles in both English and German and is aimed primarily at students, explained founders Hendrik Tiedemann, 27, and Wanja Soeren Oberhof, 23.
Unveiling the concept on Tuesday, the entrepreneurs said that young people are tired of trawling the internet for news. They hoped to make money from advertisers “because they can do very targeted advertising and reach exactly the readers they want.”
Eventually, clients will also be able to choose the length of the paper delivered — for example, eight pages on a busy Monday but 60 pages on a Friday when there is more time to read.
